Great Twitter thread about needing to think critically and explore multiple solutions/answers. Look from multiple perspectives and think of the overarching context.
Interesting contrasting examples about the importance of voice and tone. Remember to keep it consistent across all platforms, too.
I loveeeee learning by example and applying theory to something concrete and tangible.
This email newsletter is basically that. I learn a lot about marketing through it.
Key takeaway was this image:
This makes me a bit nervous because in the past, I never plan things out that far. Even now when I want to, there are a lot of uncertainties due to depending on others and timeline changes (delays).
I found this article a little less useful because while there were examples, there was less imagery and I mainly skimmed the headings.
This was a very detailed post and I didn’t really get key takeaways other than the image above (because I mainly skimmed).
Cool fonts like juggling fonts, Sudoku font, conveyer belt font, Tetris font, and more. It was really mind-blowing to see.
The bigger something is, the easier it is to press. This works for links in blog articles too – for better accessibility, don’t make a one-word link. Hyperlink a longer phrase instead.
Of course, other design principles need to be applied too – look at a design holistically.
This picture, taken from Alexunder Hess’ Instagram stories, shows how important typography is. Noto Sans supports 800+ languages, so Ikea uses it because their brand is global and they need to write in multiple languages.
Long article with steps for an email campaign.
There are 4 essential types of emails for campaigns:
- Company announcements or updates
- Email newsletters
- New product launch messages
- Sale promotions
7 kinds of subject lines
- Social Proof
It also went over A/B testing things like subject line, sender address, and email layout (like CTAs).
What to measure for each objective.
- True impressions
- Branded search volume
- Social media mentions
- Website traffic from social media channels
- Overall uptick in website traffic
Brand engagement (necessary for long-term growth)
- Engagement on social posts
- Social post saves
- Cost per engagement
- Email subscriber count
- Follower growth on social media channels
- Track sales using unique links and promo codes
- Total media value
- Content performance across channels
- Costs saved by generating content through influencers
- Time saved by generating content through influencers
Google Slides with advice.
Basically talks about being a thought leader – speaking at presentations, mentoring someone, etc.
- Trustworthy (transparent, clear, consistent communication)
- Plurality (refugee might not speak English, but converse in texting English)
- Agency (don’t use tactics of oppression – provide information/support)
- Open and accountable
- Friction and privacy (remove unnecessary obstacles, but some friction necessary to protect user data)
Benefits to reviewing/checking your product and brand content:
- identify priority content usability improvements
- discover content inconsistencies
- proactive content maintenance planning
- clear language opportunities (plain English, no jargon, simple sentences)
- potentially confusing content
- navigation issues
- content accessibility improvements
- readability improvements
- editorial style inconsistencies
- opportunities to increase diversity and inclusion
- opportunities to alter tone of voice for appropriacy
- oppertunities for using content patterns
- out of date content
- duplicated content
- readability of legal notices
- proofing errors (typos, placeholder copy left in, broken links)
Cool portfolio inspiration.
- Focus on your design process. At a glance, your application portfolio should show your design process with a variety of iterations, low to high-fidelity artifacts you’ve explored.
- Be human-centric: The story you craft in each portfolio project shows your interest and passion about human-centered design. Every design decision you make is based on user research data or insights.
- Make it fun and personal. Don’t be afraid to show your own story, personality and who you’re as a designer.
UX vs Product Design
- Not a huge difference – you work with cross-functional teams
- 4 core competencies for a designer:
- product thinking
- visual design
- interaction design
→ Design Guideline & Design System
· Google Material Design: https://material.io/design
· Apple Human Interface Guideline: https://developer.apple.com/design/human-interface-guidelines/
· Shopify Design System: https://polaris.shopify.com/
· Salesforce Lightning Design System: https://www.lightningdesignsystem.com/
→ Other Resources
· Medium: https://medium.com/
· Google UX Design Course on Coursera
· Spotify Design: https://spotify.design/
· Slack Design: https://slack.design/
· Dropbox Design: https://dropbox.design/
· Airbnb Design: https://airbnb.design/
· High Resolution
· Design Details
· Design Life
· New Layer
· How I Built This
· Snacks Daily
· Masters of Scale
· Recode Decode
· Creative Confidence
· Mismatch: How Inclusion Shapes Design
· Discussing Design: Improving Communication and Collaboration Through Critique
· The Design of Everyday Things
· Radical Candor
· The Making of a Manger
· Why are We Yelling?
- If you don’t have work experience, look to free course platforms to gain new skills. 💻 Taking initiative means a lot to employers. It means you’re adaptable, excited, and curious. 🤩
- When making resume bullet points, use the STAR method: Situation, Task, Action Verb, Result. ⭐
- DO NOT mass apply. Always tailor and customize your resume for the role. It takes time, but it’s worth it. Check jobhero & jobscan for some ideas.